Family specialist PR agency Azaria is offering some reassurance and advice to UK preschool brands as they advise them to focus on communicating with consumers and households more than ever.
The team at Azaria speaks with influencers and families across the UK on a daily basis, connecting directly with its audience of parents and families.
“With most people now at home with their families all day every day, they are consuming more digital and social media than ever,” said md Amber Steventon. “Brands that can get their communications right will continue to entertain and engage but also to support and add value.”
In light of this, Azaria offers the following advice to any brands who are unsure of how to tackle this unprecedented time:
- Don’t be afraid to stay in regular touch with your audience through digital channels – they want to hear from brands they can relate to.
- Keep your brand voice but scrap the usual plan and adapt your approach to reflect how people are feeling; albeit concerned, anxious or even just bored.
- Utilise any experts you might have to give tips and advice and show you are the experts at what you do.
- Don’t try and sell – just engage to develop brand rapport.
- Monitor and respond to social channels to create conversations.
- Try and spread positivity whenever you can! Despite the sadness, there are many positive stories out there to share, so let the news state the facts and use your platforms to focus on the good.
“It’s at times like this that PR comes in to its own,” continued Amber. “Adapting brand voices to resonate with the end consumer in an appropriate way is at the core of what we do. By engaging with our audiences on a different level, we can try to support our UK families and keep our industry as buoyant as possible during the weeks ahead, so when we come out of this – which we will – we will be as strong as we possibly can be.”
