Family specialist PR and marketing agency, Azaria, has added a cross-platform digital marketing arm to its business.
The new digital marketing division will include services such as Google Shopping, Shopify, Smart-tech Remarketing, SEO/PPC campaigns and social media tracking and conversion advertising.
The new arm of the business will be headed up by a newly appointed digital account director, Jason Denny, who joined the team in March. Jason brings 14 years of industry experience gained from senior roles in both in-house and agency environments. The new offering will enable the business to provide clients with a wholly integrated communications service.
MD Amber Steventon commented: “For many years we have championed clients through our hugely successful marketing campaigns. However, customer’s shopping habits are ever-changing and accelerated by the recent pandemic, they are using online platforms more than ever before. It’s become very clear that there is a healthy focus on the results digital marketing can deliver businesses when done well, and particularly when used in conjunction with traditional PR activities.
“Having the ability to offer our clients a revenue generating digital strategy is a crucial component of the modern media landscape. Jason’s addition to our Azaria Family gives us the skills we need to deliver impactful digital PR campaigns, from cut-through social media ads to large scale creative concepts that will make a measurable impact on our clients’ business goals.”
Digital account director, Jason Denny added: “Digital communication has always been my passion, but I am also a Dad of three, so to now have the opportunity to oversee the digital marketing strategy for Azaria in the parenting sector and essentially combine both my passions together is really exciting. I am really looking forward to delivering highly effective campaigns that drive real impact.”
Elsewhere in the business, Emma Waterfield, who has been with Azaria for over six years, and Emma Wardle, who joined in July 2017, have both been promoted to account director positions, while Laura Baranowski has been promoted to account manager.
