This month marks an exciting milestone for Axkid as it celebrates 15 years of dedicated service to child safety.
Axkid has been educating families across the world about the importance of rear-facing car seats for 15 years and to celebrate, throughout this month, the company will be sharing on social media its journey on how it became the award-winning brand it is today.
Axkid will take consumers on a journey through its history, delving deep into the importance of child safety and its mission to educate others on the critical benefits of choosing a rear-facing car seat.
Daniel Johansson, ceo of Axkid, said: “The world’s youngest explorers require the best protection and comfort. We bring adventures to children and peace of mind to parents. Drawing on our Swedish heritage in safety, innovation, and design, we are producing some of the safest car seats available today. We do it for kids, the families, the grandparents, the friends, and all their adventures ahead.”
Jayne Caul, managing director of Axkid UK, added: “We are extremely proud to reach this milestone, and look forward to many more years of growth and success. Without continued support from our valued business partners we would not be able to continue to spread the word that rear-facing travel for young children is up to 5 x safer.”
Axkid’s mission is to protect children’s lives and foster a better, more sustainable world. It achieves this by prioritising safety and providing families with peace of mind through rear-facing car seats, a proven life saving solution, as they are up to five times safer than forward-facing seats.
A rear-facing car seat provides comprehensive support to the child’s back, neck, and head, effectively distributing crash forces across a larger area. This significantly reduces pressure on the sensitive neck, while a five point harness minimises the risk of submarining. Additionally, it helps prevent excessive force concentration on the soft abdominal areas, enhancing overall safety.
As part of the 15 year celebration, Axkid has also launched a limited edition Blue car seat in its award winning rear-facing car seat, the Movekid, Minikid 4 and One 2.
