The new Asda Rewards Baby & Toddler Club offers shoppers 10% into their Rewards Cashpot across baby products in-store and online each time they shop and scan the app.
The Club will also offer exclusive benefits and access to articles, tailored to expecting parents through to those with children up to the age of five. The launch of the club coincides with Asda’s April Baby Event, which includes offers and saving of up to 55% on a range of parenting essentials.
Asda’s new Baby & Toddler Club provides a range of stage-based expert content to help customers navigate through the various milestones of parenthood, covering pregnancy, birth and the newborn stage, up to toddlerhood, covering themes such as weaning, potty training, sleep guides and travel advice.
Customers will also receive 10% back in their Cashpot for the entire baby category in store and online, when they sign up before 30 June.
The coinciding April Baby Event, live until 21 April, includes price reductions across a variety of everyday essentials, from brands including Tommee Tippee, Mam, Hapello, Medela and Red Kite.
The promotion also covers homeware including licensed bed bundles, a Jumperoo and more. Asda says the new club and event shows its commitment to supporting families throughout the cost-of-living crisis, recognising that buying baby products is a vital necessity in many weekly shops.
