On Sunday 16 October, top-selling music artist Tinie celebrated the pre-launch of Rise by Tinie – his exclusive new collection with luxury British nursery brand, Silver Cross.
Arriving in early 2023, Tinie gave a sneak peek of the collection to press – including PreschoolNews.net – and retailers from across the world, at a glitzy event hosted at the luxury Grantley Hall in Yorkshire.
Tinie, who is father to a young daughter and son, shared his excitement about partnering with the iconic brand with guests on the evening.
“My partnership with Silver Cross happened very organically following a chance encounter with Nick Paxton, ceo of Silver Cross,” Tinie commented. “We spoke about my experience of becoming a new parent, and how I found there was a lack of nursery products aimed at dads. A few months later, Rise by Tinie was born. I’m very proud of the collection and how it has been created with modern parents in mind.”
Nick Paxton, chief executive at Silver Cross, continued: “Working with Tinie on this collection has been hugely exciting for the whole Silver Cross team. The insight and personal experiences Tinie has shared during the design process has resulted in a stunning capsule collection of products that any parent would be proud to travel with.
“I hope that the RISE by TINIE collection introduces Silver Cross to a new audience of modern parents, looking for the finest quality products that fit seamlessly into their lifestyle and look incredible too.”
