Masha and the Bear brand owner launches initiative including new content and entertainment activities.
Animaccord has become the latest brand owner to launch a new campaign for families and children staying at home during the COVID-19 lockdown.
The company has launched a new ‘All in the Family’ campaign including new content and entertainment activities.
These include new episodes of Masha and the Bear which are dedicated to the stay at home activities and common hygiene rules.
New episode ‘What to do at Home?’ has already been released on the official Masha and the Bear YouTube channel in Russian for the CIS audience, with plans on further distribution in other languages.
In addition, Animaccord has also prepared a ‘Stay Home’ video that features scenes from the cartoon’s most popular episodes. It includes Masha’s advice on how to keep good health and spend time at home during the pandemic.
Both are part of the overarching All in the Family campaign which also includes a branded Instagram story sticker. It also arranged a ‘Say Thank You to the Doctors’ flash mob, educational posters on hygiene and a drawing competition among other activities.
The campaign has been supported by Rai and De Agostini in Italy, Tiny Pop in the UK and Televisa in Mexico among others.
