Acamar Films’ preschool brand Bing has been selected by Amazon Kids+ UK as its featured children’s series for February.
As part of the promotional initiative between Acamar Films and Amazon, Bing will have its own character hub on Amazon Kids+, giving preschoolers and their families easy access to Bing episodes, games, books, learning activities, audio stories and music.
Families will be able to access the Bing character hub through their Amazon Kids+ subscription. The Bing library available via Amazon Kids+ includes over 100 full episodes plus bonus content, games and learning activities available on the Bing: Let’s Play and Bing Baking apps, as well as the ‘Bing Time’ Amazon Alexa Skill featuring audio stories, games and music.
In addition, Amazon Kindle picture books published by HarperCollins are available.
The Bing character hub will be promoted to millions of users across Amazon, encouraging new audiences to discover the show. The activation will also be promoted to grown-ups across Bing’s social channels.
“It’s a joy to know that through this collaboration, UK ‘Bingsters’ will connect more deeply with our characters and stories,” commented Claire Brossard, senior director, digital strategy at Acamar Films. “This bespoke branded hub will showcase the wealth of Bing digital experiences available to children through Amazon Kids+.
“From listening to audio stories via Alexa, to watching episodes, we hope that grown-ups take full advantage of the extensive and varied Bing content available on Kids+, especially during the February half term break.”
Bing and Amazon already have an established and expanding collaboration across multiple content areas. Acamar Films recently announced an extended, multi-year Prime Video deal for Bing across the UK, Ireland, Italy and Spain.
