Amazon joins forces with In Kind Direct on Donate a Toy campaign

Amazon has teamed up with charity, In Kind Direct to give its customers the chance to donate toys and games to children in vulnerable situations across the UK this Christmas.

In Kind Direct will distribute the toys to families across the UK – last year more than 6,700 toys were donated in Europe.

In the UK, and across Europe, the initiative is set to deliver smiles to thousands of vulnerable families in the run up to Christmas and beyond. Alongside managing the delivery of toys to In Kind Direct, Amazon will also donate all profits from the sale of the toys to the charity.

Customers can access and order from a list of toys at amazon.co.uk/donateatoy.

In Kind Direct works with charities, community groups, foodbanks and schools who support a wide range of social issues, from hygiene poverty and domestic abuse to unemployment, homelessness and mental health support needs.

“Across the UK, many families are struggling this year with financial challenges and simply can’t afford toys and games to gift to their children, and the resources of charitable organisations are more thinly stretched than ever,” commented Rosanne Gray, ceo of In Kind Direct. “With the support of companies like Amazon we are now helping over 220,000 people every week feel valued and cared for, and over 3,000 charities, schools and community groups run their vital clubs and services that enable communities to thrive.”

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.