Imagery from Hogwarts and beyond features on products such as swaddles and baby sleeping bags.
aden+ anais has secured a new partnership with Warner Bros. Consumer Products for the Harry Potter iconic collection.
The new range follows on from the success the muslin specialist enjoyed with its limited edition Harry Potter offering, with the iconic collection being an ongoing one in the portfolio, reported CWB.
Designs take inspiration from quintessential imagery from Hogwarts and beyond including Hedwig and Invisibility Cloak patterns, with products including swaddles, burpy bibs, baby sleeping bags and musy squares.
“Fans loved our Harry Potter limited edition collection so much we wanted to bring back the magic with a collection that’s here to stay,” said Christina Campisi, director of integrated marketing at aden + anais. “We’re excited to share this iconic collection of magical muslin with Wizarding World fans around the world, featuring some of the most recognised imagery from Harry Potter films.”
