Acamar Films has secured an extension with Dutch theatre partner, Trend Media, until 2028 for hit preschool brand, Bing.
The Camden-based creative studio has also signed a new agreement with Polish children’s theatre specialist, Good Walk, to bring the sell out Bing live theatre show, Bing’s Birthday, featuring handmade puppets, to venues across Poland.
The agreement with Trend Media means that the respected theatrical specialist will be responsible for the Bing theatre show in the Netherlands until 2028.
The current Bing theatrical production, Bing is jarig (Bing’s Birthday) premiered in the Netherlands in October 2021. Having just finished its third season in May 2023, the show has been enjoyed by an average number of 800 attendees per day making it one of the most popular theatre shows of any type in the country.
“Bing is jarig is a phenomenon in the Netherlands,” commented Gert-Jan van den Ende, co-owner of Trend Media. “We’ve seen children in Bing clothing, carrying Bing toys, wide-eyed in the theatre as they watch their favourite characters on stage. They are fully engaged in the production, screaming in delight when they first see Bing and watching rapt for the whole performance.
“We are so excited to continue to bring Bing to Dutch theatre audiences and look forward to growing our partnership with Acamar Films.”
Trend Media is developing a new Bing theatre show in partnership with Acamar Films set to launch from October 2024, with a third new production being planned for October 2026.
Meanwhile, Good Walk will tour the Polish version of Bing’s Birthday (Bing na Żywo: Wielkie Urodziny) across Poland from November 2023 until at least December 2025.
Monika Klonowska, senior project manager at Good Walk, commented: “Polish audiences are going to love Bing na Żywo: Wielkie Urodziny. Not only is there already a huge fanbase for Bing in the country with families excited for any new way to experience the property but this production will be the first of its kind in Poland, a children’s live show based on a popular IP featuring puppets.
“The craftsmanship and creativity that has gone into Bing na Żywo is something very special and we know that the show will be appreciated by Polish audiences whatever their age.”
Kirsty Southgate, director of experiential and promotions at Acamar Films, continued: “Bing delights children from the stage just as much as on the screen and these partnerships illustrate the strong performance of Bing as a theatrical property.
“Trend Media has successfully developed a top-performing theatrical show in the Netherlands, and we are all thrilled for Good Walk to bring the Bing live show to Poland for the very first time.”
