Baby Central, a trusted distributor in the baby products sector, has announced the acquisition of exclusive distribution rights to the Bébécar range of prams, pushchairs and car seats from Bébécar UK, effective from 1 March 2025.
Portuguese company Bébécar has been a leading brand in the UK baby products market for nearly four decades, and is known for its high-quality craftsmanship and innovative designs.
The transition marks a significant milestone for both companies. Bébécar UK Ltd has partnered with Bébécar Portugal for over 20 years, and Baby Central’s leadership is confident the acquisition will ensure the continued growth and success of the Bébécar brand in the UK.
Baby Central’s diverse portfolio includes globally recognised brands such as Dr Brown’s baby feeding products, WonderFold stroller wagons and Carefix maternity wear. The company also owns the dreamgenii brand, celebrated for its sleep positioners and baby-feeding cushions. This acquisition reinforces Baby Central’s commitment to offering a comprehensive range of premium baby and maternity products.
To ensure seamless continuity for Bébécar’s UK retailers and customers, Baby Central is welcoming key team members from Bébécar UK, including experienced sales agents and support staff.
