The recent launch of Cosatto’s highly anticipated Giggle 4 has exceeded all expectations, selling out faster than any previous product in the brand’s history.
With over 1,000 units sold in the first few weeks, the demand underscores the strong market appetite for innovative, high-quality baby products at an affordable price point accessible to most parents.
The Giggle 4, which is part of Cosatto’s new Select range, combines show-stopping design, intuitive functionality and outstanding value for money. The all-in-one bundle includes a spacious lie-flat carrycot, a reversible pushchair seat unit, and the Tote i-Size 0+ infant carrier, along with a range of accessories to make parenting as easy and stylish as possible.
The Giggle 4 is now available in over 80 stores across the UK. Select locations are showcasing the complete range of colourways, allowing customers to experience the full palette first-hand. The vibrant options on offer include whimsical designs such as Lollop, Foxed, Spot On and Faraway, each crafted to inspire adventures and reflect the individual style of parents.
Andrew Kluge, ceo and founder of Cosatto, expressed his delight at Giggle 4’s initial results.
“We are committed to continually develop exceptional products that resonate with Millennial and Gen Z parents. We know that they are looking for a travel system that fits into their life, with both style and functionality at an affordable price point. We believe that this is why the launch of Giggle 4 has been our highest performing new product launch to date,” he commented. “We are confident that this will continue into the first quarter of 2025 as more units come back into stock. February will see the introduction of a new colourway to the Giggle 4 range, Hoglet, further enhancing the choices available to customers.
“As we celebrate this milestone, we want to thank our loyal retailers for their enthusiasm and support. At Cosatto, we remain dedicated to creating playful, practical and beautiful baby gear that makes every journey special.”
