Boots has confirmed the launch of its new Maybe Junior clothing collection with Mollie King, following on from the success of its Maybe Baby range last year.
The new 29-piece offering includes clothing for toddlers and young children (18 months to six years).
In addition, Boots and Mollie King has also revealed the Maybe Baby spring/summer 2025 collection, expanding the existing range to include 60 new styles in readiness for the warmer seasons.
Both new collections have been designed in collaboration with broadcaster and recent mum of two, Mollie, who has recently welcomed her second daughter, Liliana. Drawing on her experience of dressing her first daughter, Annabella, and combining her natural sense of style, Mollie has focused on creating designs that prioritise quality, comfort and practicality.
Together Maybe Junior and Maybe Baby SS25 include 89 pieces, which are priced from £6, and are available exclusively at Boots. The modern designs are easy to mix and match and include neutral ginghams, striped sets, bright knitted co-ords and trendy cargos.
“It has been a pleasure to work with Mollie again on the latest Maybe Baby collection and the new, highly anticipated Maybe Junior range – her brilliant sense of style is evident in the designs, and has helped us to create a fun, playful collection that will stand out in the market,” commented John Carolan, head of category, baby at Boots. “The first drop was a great success with many items, including the bestselling printed Teddy Jacket, flying off the shelves so we are excited for the next stage in the Maybe Baby journey.
“We are also delighted to be rolling out the Maybe Junior range to a greater number of stores, as well as boots.com, making it accessible to even more customers.”
The new Maybe Junior line launches into 410 stores, while Maybe Baby SS25 will be available in 230 stores across the UK and both will be available online at boots.com.
Meanwhile, continuing to expand its extensive babywear offering, Boots has also added to its character baby clothing collection (from 0- 6 years). The range features new designs from brands including Peppa Pig, That’s Not My…, Garfield, Teenage Mutant Ninja Turtles, Little Miss, NASA and Hot Wheels. The new character designs will be available in 200 stores.
