“Toy Fair is a key event in our calendar where we connect with retail partners, new customers, and industry friends and peers,” comments Claire Coekin, commercial director at Plus-Plus.
“It is an opportunity to showcase our brand values and our evolving brand story and retail opportunities. Toy Fair has a wonderful ambience where the spirit of play comes alive and we celebrate this ethos by inviting visitors to come and enjoy the unique Plus-Plus play experience.”
Plus-Plus is just one of the 250+ companies which will be exhibiting at Toy Fair from 21-23 January. The show spans several halls at Olympia – the Grand, National and Upper West Hall – and sold out of exhibitor space back in September 2024.
You can read more from Claire at Plus-Plus, as well as Connetix, Juratoys, Brainstorm, Ravensburger and MV Sports, as they share their thoughts and plans for Toy Fair in the latest issue of Progressive Preschool. Plus we also highlight just some of the preschool toys which will be found on the show floor.
You can read our dedicated Toy Fair section by clicking here.
This feature originally appeared in the January/February 2025 edition of Progressive Preschool. To read the full publication, click on this link.
