Acamar Films has secured a multi-territory partnership with Rainbow Designs for its hit preschool property, Bing.
As the new master toy licensee, Rainbow Designs’ first wave of products will hit shelves in AW2025. Working closely with Acamar Films, Rainbow Designs will apply Bing’s DNA across all future master toy development and opportunities, unlocking new play opportunities at key developmental milestones.
“We are thrilled to embark on this new journey with Rainbow Designs as our master toy licensee for Bing,” said Laura Clarke, executive director, global licensing at Acamar Films. “We look forward to collaborating closely and bringing Bing’s uniqueness to families around the world through this exciting partnership, continuing to nurture the bond between Bing and his young fans as they reach and achieve key developmental milestones.”
Anthony Temple, md at Rainbow Designs, added: “We are delighted to have been appointed as the new master toy partner for Bing. I believe that with our expertise in the infants and toddler category we can add an extra dimension to Bing’s world of play.”
Rainbow Designs picks up the mantle from Golden Bear, which was Bing’s master toy partner for the past five years.
