Nursery brand Ickle Bubba is celebrating ahead of the festive season with sales 33% up on previous Black Friday weekend records.
Commenting on the company’s record-breaking performance, managing director Ieuan Rowell said: “We’re thrilled to see continued improvements to our online shopping experience resulting in the highest ever grossing day on our website – an achievement that is becoming increasingly difficult to do as we scale, but one that the team keeps delivering on.”
As an omni-channel brand, Ickle Bubba has focused on strengthening its relationships with UK nationals, exploring exclusive product ranges and leveraging their likeminded customer base through strategic partnerships. As a result of its efforts, the brand has seen exceptional growth across some of its key national partners, with triple digit growth reported for Boots, Argos and Very.co.uk.
Ickle Bubba has launched a multitude of products over the past year, including the innovative Flip Magic Fold Highchair and the brand’s latest addition, the Virgo Tandem Travel System, which have all aided the expansion of its competitively priced range.
“The recent expansion of our product range is now delivering material, incremental growth,” Ieuan continued. “I’m thrilled to report company-wide sales are up by 10% over the November trading period against the previous year, showing that these additions to the range are being instrumental in further growing the business in key trading periods.”
