Your Progressive Preschool Awards 2024 experience starts here

There are now just a matter of hours before the Progressive Preschool Awards 2024, with the final preparations being made for what is set to be a glittering occasion.

As a taster of what’s in store once you step into the Royal Lancaster London tomorrow (12 November), you can check out the official awards brochure by clicking here.

Some 400 guests will be met by some very special friends from Magic Light Pictures – Pip and Posy and The Gruffalo – before taking their seats at tables dressed with some cute table centres and themed menus, and the traditional game of Higher or Lower – sponsored by The Insights Family – will give guests the chance to win a Virgin Experience Voucher.

Some amazing prizes have also been generously donated for the raffle, in aid of licensing industry charity, The Light Fund. These include a Fortnum & Mason Fireside Hamper, a trip to see The Snowman stage show, Jo Malone fragrances and an e-bike among other prizes.

Plus, the goody bag is back – courtesy of Trixie – and it’s one that you don’t want to miss.

The Progressive Preschool Awards 2024 finalists are:

Best Supermarket Retailer of Preschool Products
(sponsored by Paramount Consumer Products and Experiences)

Aldi
Asda
Lidl
Morrisons
Sainsbury’s
Tesco

Best Multiple Retailer of Preschool Products
(sponsored by Misirli)

Hamleys
JoJo Maman Bébé
Mamas & Papas
Matalan
Smyths Toys
The Entertainer

Best Mixed Category Retailer of Preschool Products
(sponsored by Rainbow Designs)

Argos
B&M Stores
Blue Diamond
Boots
British Garden Centres
Home Bargains
Marks & Spencer
Primark
The Works

Best Department Store Retailer of Preschool Products
(sponsored by Spring Fair)

Elys (Morleys Group)
Fenwick
Harrods
Jarrolds
John Lewis
Selfridges

Best Online Retailer of Preschool Products
(sponsored by Aykroyds)

Argos.co.uk
Character.com
George.com
JohnLewis.com
Kidly.co.uk
Mamasandpapas.com
My1stYears.com
NaturalBabyShower.co.uk
Next.co.uk
SmythsToys.com
TheToyShop.com
Very.co.uk

Best Independent Nursery Retailer
(sponsored by Joie)

The Baby Barn Pram and Nursery Centre, Rugby
Baby Loves, Wilmslow
Baby Store, Sheffield
Bambinos and Beyond, Burton-On-Trent
Bump Start Baby Shop, Milton Keynes
Cloud Nine Baby Boutique, Hitchin
Finney’s Pram and Nursery Specialist, Newry
Lesters Nursery World, Manchester
Prams & Cots Galore, Chester
Winstanleys Pramworld, Stoke On Trent

Best Independent Apparel Retailer
(sponsored by Hippychick)

Blue Almonds, London
Childsplay Clothing, Essex
Coccolino Childrenswear, Norwich
The Leveret, Amersham
Little Rascals Boutique, Driffield
Perfect Little Thing, Bolton
Smarty Pants Childrenswear Boutique, Dundee
Snügg, Sheffield
This Little Piggy, Wokingham
Tigers ‘n’ Tiaras, Henley On Thames

Best Independent Toy Retailer
(sponsored by Acamar Films)

Armadillo Toys, Leeds
Boo’s Toy Shop, Dorchester
Gosling Toymaster, Marple
Howleys Toys, Weymouth
Jollys Toys & Games, Thrapston
The Olive Branch Toy Shop, Castle Donington
Starlings Toys, Bury St Edmunds
Toytastik, Chepstow
Treasures Toys, Wetherby
Wally’s Toys, Thame

Best Independent Giftware Retailer
(sponsored by H&A)

Acorn & Pip, Slaithwaite
Bizzybods, Nantwich
Bumble & Twig, Oundle
Junior Edition, Brighton
The Lovely Little Toy Shop, Southwell
Molly Meg Children’s Store, Islington
Niddle Noddle, Crouch End
Pingo Pongo, London
Popsy & Peanut, Towcester
So Tiny London, London

Best Retailer Newcomer
(sponsored by DKB Toys & Distribution)

Ayrshire Baby Centre, Irvine
Bee & Bloom, Cowbridge
Bloom & Alfie, Chipping Norton
Booghe, Birmingham
Kaliedy, County Wicklow
Little Dots, Stone
Lucky & Gray, Burford
Moo Like A Monkey, Canterbury
Newbie & Me, Birmingham
Stork of Stamford, Stamford

Best Preschool Retail Initiative
(sponsored by Penguin Ventures)

Asda Baby and Toddler Club
Bluey The Sign at Selfridges
Boots x The Prince’s Trust
CoComelon Toys at Smyths Toys Superstores
JoJo Maman Bébé and Action for Children
PAW Patrol on the Road
Peppa Pig x Natural History Museum range, for F&F at Tesco
Peter Rabbit x JoJo Maman Bébé

Best Preschool Apparel Range
(sponsored by Hasbro)

Bluey and Primark from Aykroyds
Elmer the Patchwork Elephant Spring Summer 24 Range from JoJo Maman Bébé
The Gruffalo Spring Summer 24 Accessories for Asda from Brand International Group
The Gruffalo and Friends with Team GB Spring Summer 24 Collection for Asda from Aykroyds
Lilliputiens Children’s Backpack Range from Juratoys
PAW Patrol Summer Sleeptime Range for Character.com from TDP Textiles
Peppa Pig at the Natural History Museum Range for F&F at Tesco from Blues Group
Peppa Pig by MORI from MORI
Peter Rabbit Baby Sock Range for Tesco from Misirli
Tiny Tatty Teddy Spring Summer 24 Range for George at Asda from Poetic Brands

Best Preschool Toy Range
(sponsored by BBC Studios)

Blippi from Tonies
CoComelon Peek-A-Boo JJ from Jazwares
Eric Carle Wooden Games from Robert Frederick
Hey Duggee Plush Range from Golden Bear
Ooni Pizza Oven from Casdon
Pip and Posy Plush Range from Bandai
Sesame Street Tickle Me Elmo from Just Play
Shake It Bluey from VTech
Spidey & His Amazing Friends Electric Bumper Car Ride On from MV Sports & Leisure
Toomies Bluey Bath Range from TOMY UK

Best Non-Licensed Toy Range
(sponsored by Toy Fair 2025)

Build-a-Slice Pizza Cart from LeapFrog
Crocodile Creek Puzzles, Playballs and Arts and Craft Sets from Hippychick
Farmyard Wooden Toy Range from Orange Tree Toys
Fun Fair from Bigjigs Toys
Janod Barbecue from Juratoys
Little Timbers for Tesco from Hunter Price International
Mini Micro Scooter from Micro Scooters
Plus-Plus Big from Plus-Plus
Smoby Activity Wall from Simba Smoby UK
Xootz Magical Unicorn Electric Ride-On from Wilton Bradley

Best Preschool STEM or Educational Range
(sponsored by Dr Gummer’s Good Play Guide)

102 Piece Rainbow Creative Pack from Connetix
Alphablocks Learning Toys from Trends UK
Buki France Mini Sciences Kits from Halilit
Crazy Forts Mega Kit from DKB Toys
Design & Drill Robot Workshop from Learning Resources
Janod Brico’Kids Big Robot DIY Workbench from Juratoys
Let’s Learn Natural History Museum STEM Kits from Galt Toys
Mr. Pencil’s Scribble & Write from LeapFrog
Outdoor Learning Range from Eduk8 Worldwide
Toyi Inventions STEAM Building Kit from Bigjigs Toys

Best Preschool Publishing Range
(sponsored by Redan Publishing)

Bluey Publishing Range from Penguin Random House Children’s – Ladybird
CoComelon Publishing Range from Farshore, HarperCollins
Ditty Bird Interactive and Musical Sound Books from Ditty Bird
Have You Heard Of… Harry Styles Flip, Flap, Turn and Play Books from Hachette Children’s Group
Numberblocks: Countdown to Bed from Sweet Cherry Publishing
Peppa Pig Magazine from Story House Egmont
Poppy and Sam Nature Sounds by Sam Taplin and Lizzie Walkley from Usborne
Spot Preschool Publishing Range from Penguin Random House Children’s
That’s Not My… Farm from Usborne
The Very Hungry Caterpillar Preschool Range from Penguin Random House Children’s

Best Preschool Home or Furniture Range
(sponsored by the team at Media Snug)

Alpha+ Highchair from Hauck
Bluey Halloween Collection Exclusively for Asda from Dreamtex
Chapter B Kids Club By Billie Faiers Debut Nursery Collection for Tesco from Hunter Price International
Ciro from Uppababy
Elite Study Desk and Chair from Boori
Japandi Furniture Collection from Tutti Bambini
Kubbie Sleep from Joie
Maxi-Cosi Toucan 3-in-1 Learning Tower from Dorel
Peppa Pig Bedding Exclusively for Next from Character World Brands
SnüzPod Studio from Snüz

Best Preschool Gift Range
(sponsored by Moonbug Entertainment)

Kaloo Carre Douceur from Juratoys
Little Seedlings Gardening Collection For Dobbies from Hunter Price International
Paddington for Baby Range from Rainbow Designs
PAW Patrol Gifting Range for Boots from H&A
Personalised Tiny Tatty Teddy Wooden Based LED Light from Personalised Memento Company
Peter Rabbit Games Range from Orchard Toys
Peter Rabbit Silver Collection from Enesco
The Gruffalo Anniversary Gift Set for Asda from Roy Lowe
The World of Peter Rabbit and eatsleepdoodle Placemat To Go Collection from eatsleepdoodle
Warmies soft toys from Warmies