The Rascals nappy brand has revealed a new partnership with Marie Louise, otherwise known as The Modern Midwife.
Marie Louise (pictured) will be joining Rascals as an official brand ambassador, bringing her expertise and passion for modern parenting to the forefront of the collaboration.
As The Modern Midwife, Marie Louise offers invaluable guidance and support to parents, blending traditional wisdom with contemporary practices. Her dedication to fostering positive and informed parenting aligns seamlessly with Rascals’ mission to enhance family life through reducing the stress of early parenthood for the modern parent.
In her role as brand ambassador, Marie Louise will collaborate closely with Rascals to advocate for and endorse the company’s range of products designed to support and celebrate every stage of parenthood.
“I am delighted to be working alongside Rascals over the coming months,” commented Marie Louise. “As a midwife and more importantly a mum, confidence in the products I buy is an absolute must. With 0% lotions, latex or fragrance I trust Rascals to take care of Frank’s sensitive skin. I am looking forward to sharing more with you over the coming months about why I chose to work with Rascals.”
Amelia Watson, head of marketing at Rascals, continued: “Marie Louise embodies the values that Rascals stands for, care, support, and a deep understanding of modern parenting challenges. Her genuine connection with families and her expert knowledge will be an incredible asset to our brand. We are delighted to welcome her to the Rascals family and are excited about the positive impact this collaboration will bring.”
The partnership will kick off with a series of joint initiatives.
