HTI Group has acquired Sambro International – a deal which establishes HTI as the largest privately-owned toy company in the UK, with combined annual sales exceeding £120 million and a presence in over 70 international markets.
The acquisition of Sambro – which is known for its creative ranges in soft toys, arts and crafts and outdoor toys – deepens HTI’s footprint in key European markets and expands its already extensive product line with new categories, driving growth both in the UK and across its global customer base.
As well as its own brands such as Teamsterz and EVO, HTI also develops early learning ranges for properties including Peppa Pig, Bluey and PAW Patrol.
“Sambro has established a leading position in several key categories of the branded toy market, with an excellent reputation for innovation, value, quality and service,” commented John Hutt, principal at HTI Group. Its expertise, product ranges and market reach are a perfect complement to HTI.
“This acquisition allows us to accelerate our long-term global growth strategy. Together, we are ideally positioned to meet retailers’ needs across all retail channels, offering an expanded and innovative toy portfolio backed by world-class design, merchandising, manufacturing and logistics capabilities.”
Both companies will continue operating from their existing UK locations, ensuring seamless service and operational continuity for partners and customers. Additionally, HTI is progressing with the construction of its new 250,000 square foot global headquarters, which is expected to be completed by late 2025.
The terms of the acquisition remain undisclosed.
