With the exhibition space at the event having sold out last month, visitor registration is now open for Toy Fair 2025.
The show will take place from 21-23 January at Olympia Events, London and will host more than 250 exhibiting companies.
It will be the UK’s first event of the year where visitors can get hands-on with thousands of new product launches, spanning categories such as licensed toys, construction toys, board games and puzzles, tech toys, plush, arts and crafts, plus many others.
Visitors will gain valuable insights into the latest trends and themes for the upcoming year, along with access to exclusive on-site retail offers. Past attendees from any of the last three Toy Fairs will begin receiving Smart Links to their existing profiles, making the re-registration process quicker and easier.
Companies returning to the event include Jazwares, Playmobil, Vtech/Leapfrog, One for Fun, Cheatwell Games, Clementoni UK, COBI Toys, Craft Buddy, Puckator and Skillmatics, as well as many first timers.
As well as the major brands, visitors can discover hidden treasures in the newly branded Gold Zone – formerly named the Greenhouse – located in the Grand Hall. This area will highlight smaller and startup companies, many of which are exhibiting for the first time and are eager to make their mark in the industry. They will showcase a range of exciting talent and innovative products. Gold Zone exhibitors include Igloo, Creative Scavenger, Max and Ivy, and Little Pledgers, as well as numerous other newcomers.
Press Day will be held on the opening day of the event, while the Influencer Day will take place on the third day.
“Toy Fair is a core part of our calendar year for meeting with new and existing suppliers and seeing their exciting new toys for the year ahead in person,” commented Geoff Sheffield, chief commercial officer at The Entertainer. “There is something for everyone at the show and a key opportunity to touch base in person with our key partners. Being in the UK it is also gives more people the chance to see product first hand as it is on their doorstep.”
