Toy Fair – which will celebrate its 71st show in January 2025 – has again welcomed an extremely high returnee booking rate for next year’s event, with the entire ground floor and newly branded Gold Zone (formerly Greenhouse) already sold out.
With more than six months still to go, the show has also received a high level of new applications and therefore any companies still considering booking exhibition space at the 2025 show are encouraged to apply now.
Exhibitors returning to build on their successful 2024 showing include The LEGO Group, Spin Master Toys, EPOCH Making Toys, Hasbro, VTech/LeapFrog, Bandai UK, Casdon, Trends UK, Cheatwell Games, PAPO and Schleich among others.
The show is due to take place across the Grand, National and Upper West Halls at London’s Olympia from 21-23 January, 2025.
“We are once again so pleased with the continued high returnee rate for Toy Fair as well as the numerous new applicants,” commented Majen Immink, head of Toy Fair at the BTHA. “We do not underestimate the ongoing challenges the industry faces and therefore hugely appreciate the loyalty and support of our exhibitors and the value placed on the importance of the UK’s trade fair.
“We very much look forward to welcoming the industry back again in January and to witness the thousands of exciting new launches to the market.”
The ‘Gold Zone’ (formerly Greenhouse), dedicated to smaller, and up-and coming toy companies, and located in the Grand Hall has already sold out. The zone is a hub of creativity and innovation and has become renowned for visitors uncovering hidden treasures and the names of the future. It is also a great place for like-minded entrepreneurs and start-up companies, including those that are brand new to the industry, to network and share experiences and knowledge.
Companies still considering exhibiting at Toy Fair 2025 are encouraged to apply as soon as possible to avoid missing out. Spaces are still available on the upper level and can be allocated as shell scheme or space-only. Prospective exhibitors can apply online at www.toyfair.co.uk.
