A number of familiar preschool brands have been named as finalists in The Licensing Awards 2024.
Sister publication, LicensingSource.net has been revealing the finalists across the retail, product, property, marketing and promotions, live events and UK Rising Star categories throughout the course of this week.
The Best Licensed Toys or Games Range includes a number of preschool products: The Adventures of Paddington Toy Range from Rainbow Designs; Batwheels Toy Range from Mattel; Bluey Toy Range from Moose Toys, PAW Patrol Jungle Pups Range from Spin Master; Peter Rabbit Games and Jigsaws from Orchard Toys; and the Toomies Bluey Bath Range from TOMY.
The Best Licensed Written, Listening or Learning Range gives a nod to Penguin Random House Children’s for its Bluey Ladybird Books and The World of Eric Carle Ladybird Readers.
Numberblocks let’s Learn Numbers Wipe-Clean Activity Set from Sweet Cherry Publishing also gets a nomination, while Story House Egmont is honoured for its Peppa Pig Magazine.
Meanwhile, there are also two dedicated preschool categories – Best Licensed Preschool Apparel or Accessories Range (0-5) and Best Preschool Licensed Property (0-5), the finalists of which are as follows:
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)
- Bluey Collection for Character.com from Blues Group
- The Gruffalo TU Baby AW23 Collection from Sainsbury’s
- LEGO DUPLO Collection from H&M
- Miffy Easter Moment for Next from Fashion UK
- Paddington Out and About Collection from Blade & Rose
- PAW Patrol Footwear and Accessories Summer 24 Collection from Brand International Group
- PAW Patrol Swimwear Range for Character.com from TDP Textiles
- Peppa Pig Collection from Mori
- Peppa Pig x Natural History Museum Collection for F&F at Tesco from Blues Group
- Peppa Pig Personalised Christmas Sweatshirts from Roy Lowe
- Peter Rabbit Babywear for George at ASDA from Blues Group
- The World of Peter Rabbit Collection from JoJo Maman Bébé
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
- The Adventures of Paddington
- Batwheels
- Bing
- Bluey
- CoComelon
- Gabby’s Dollhouse
- Numberblocks
- PAW Patrol
- Peppa Pig
- Pip and Posy
- Peter Rabbit
- The Very Hungry Caterpillar
You can check out the full list of finalists on LicensingSource.net by clicking on this link.
The Licensing Awards 2024 takes place on Tuesday 10 September at Grosvenor House Hotel, London.
Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.
For sponsorship or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki Brown, Rob Willis or Samantha Loveday.
