A national mobile role-play city for young children has joined forces with role-play specialist, Casdon to bring even more ways to play during its regular community sessions.
Casdon has gifted a variety of its bestselling role-play toys to Little City to bring the toys to life in real life settings, giving children the tools to be the adult for the day.
Thousands of children in the UK attending the Little City sessions this year will be able to enjoy playing with a wide range of Casdon’s toys including the Dyson vacuum cleaners, Henry and Hetty cleaning lines and Dyson Hair Styling tools among others.
The mobile role-play city for under sixes uses bespoke backdrops and selected high-quality toys and equipment to create an environment for local children to come along and play in assigned zones such as hospitals, vets, hairdressers, supermarkets, fire stations and building sites.
Alongside the gifting of the toys, all visitors to the Little Cities will be given an exclusive discount code to redeem on Casdon’s consumer website.
“We’re so excited to be collaborating with Little City; the partnership feels like such a natural fit with the cities and our toys giving children the opportunity to be ‘just like the grown-ups’ where nothing is off limits whether they want to be a chef, barista or baker – anything is possible,” commented Simone Inskip, marketing manager at Casdon.
Vicki Fletcher, owner of Little City, continued: “Our preschoolers are our biggest observers, and Little City offers an inclusive pretend-play experience for our community’s younger children and their parents and carers. The team and I are absolutely thrilled to have Casdon on board and I’m sure many of the children will recognise them from everyday household items they see grown-ups using in and around their homes.
“The toys will help to boost the overall interactions and imitations of real-life and I know that they will receive lots of attention with plenty of visits to each of the zones.”
