In celebration of the 25th anniversary of The Gruffalo, sustainable baby and child lifestyle brand MORI has confirmed the return of its dedicated collection for spring/summer 2024 with a fresh print.
The collection has been created in partnership with brand owners, Magic Light Pictures.
The range for newborns up to age six includes Clever Zip and Summer Sleepsuits, Long Sleeve and Summer Pyjamas, Long and Short Sleeved Bodysuits and a Front Opening 1.5 TOG Sleeping Bag.
The collection pays homage to Axel Scheffler’s iconic illustrations, bringing the magic of the deep dark wood to life through a whimsical woodland print, featuring the Gruffalo, quick thinking Mouse, hungry Fox and Snake and Owl characters.
“At MORI, we understand the importance of story time as a very special bonding moment between parents and children,” commented Akin Onal, founder of MORI. “Bedtime stories are more than just tales – they are an opportunity to create cherished memories and foster a sense of wonder in young minds. The Gruffalo Collection is a testament to MORI’s commitment to making these moments magical for families around the world, while honouring the massive contribution Julia Donaldson’s Gruffalo stories have had on generations of children.”
