The Playmobil toy brand will be celebrating its 50th anniversary at Toy Fair at London’s Olympia in January.
As part of the celebrations, Playmobil has planned a series of offers and in-store activities for toy shops.
Toy Fair – which takes place from 23-25 January 2024 – will see Playmobil showcase a diverse collection of products, with retail visitors being treated to exclusive previews, interactive displays and demonstrations, as well as some key announcements.
“We want toy shops everywhere to be able to join in on the festivities next year,” commented Adam Moore, marketing communications manager at Playmobil. “We have lots of exciting opportunities that will allow retailers to ‘join the party’ and give their customers a memorable experience.”
