Visitor registration is now open for Toy Fair 2024.
Taking place between the 23-25 January 2024 at Olympia London, the show returns to celebrate its 70th anniversary with a sold-out floorplan and extended footprint.
This will be the first opportunity of the year in the UK for visitors to see thousands of exciting new product launches in person across a vast range of categories including licensed toys, construction toys, board games and puzzles, tech toys, plush, arts and crafts, plus many more.
Visitors will also be privy to the hottest new trends and themes for the year ahead, as well as access to exclusive on-site retail offers. Attendees from any of the past three Toy Fairs will today (26 September) start receiving Smart Links to their existing profile to make reapplying easier.
The show will host more than 250 exhibitors across the Grand, National and Upper West Halls including such names as TOMY, HTI, Spin Master, Funrise, LEGO, Character Options, Funko, Hasbro, KAP TOYS, Jazwares, Vivid Goliath and tonies among others.
As well as showcasing a wide range of products of the present and future, there will also be subtle nods of nostalgia dispersed throughout Toy Fair to pay tribute to the show’s 70th anniversary and its extensive list of exhibitors who have launched some iconic toys over the years.
“We are really looking forward to welcoming back visitors, both familiar and new, to Toy Fair in January,” commented Majen Immink, director of Toy Fair. “With a sold-out floorplan, an increased footprint and celebrating the show’s 70th anniversary, Toy Fair 2024 is shaping up to be a very exciting and busy show.
“To have reached our 70th Toy Fair is an amazing achievement, one which wouldn’t have been possible without the continued support from both our visitors and exhibitors, which we are incredibly grateful for.”
Brian Simpson, commercial director at Toytown, commented: “The three days we visit London Toy Fair each year are among the most important days of our calendar year. The amount of information, products & networking that we are able to do in such a short period of time is unparalleled, and aside from the absolutely massive to-do list I leave with after the Fair, it is a brilliant, action-packed bundle of craic & business to ensure we are right up to speed with the very best of what is going to be on our shelves for the coming year.”
