Educational games and jigsaws manufacturer, Orchard Toys has secured a distribution and licensed manufacturing deal with Beijing Foxy, further supporting its plans to expand the Orchard Toys brand within the People’s Republic of China.
Partnering with Beijing Foxy will ensure continued support of existing and new retail opportunities, alongside the development of ecommerce business within the region.
Through Beijing Foxy, Orchard Toys is looking to replicate its UK success with a partner which can offer local distribution and infrastructure and provide in market product manufacture.
“This is an exciting opportunity for us globally, in a really significant overseas territory, and there’s enormous potential to grow the Orchard Toys brand with Beijing Foxy,” commented Simon Newbery, md at Orchard Toys.
Mike Du, ceo at Beijing Foxy, continued: “We are thrilled to partner with Orchard Toys to bring their award-winning educational games to children and families in China. We’re looking forward to adding Orchard Toys to our portfolio and embarking on this journey for business growth together.”
Beijing Foxy will be launching the Orchard Toys range at the China Toy Expo from 17-19 October 2023, and is planning to have initial product in the market before the end of 2023.
