Kidly partners with Next

The online children’s retailer for 0-5s has entered an agreement to sell a curated edit of its own label collection, Kidly Label through the Next platform.

The new partnership represents the first time that the Kidly Label collection will be available to consumers outside Kidly’s own channels.

A selected product range will be available via Next’s UK and international online platforms, and the initial range will include best-selling lines from Kidly Label’s AW22 range, consisting of sleepwear, daywear, footwear and outerwear.

Committed to sustainability, the collection is made from recycled and natural materials, including 100% GOTS-certified organic cotton, with OEKO-TEX certified dyes.

James Hart, Kidly ceo and founder, commented: “This partnership represents an exciting next step in the growth of Kidly Label. This is the first time our products are available outside the Kidly ecosystem and we are thrilled to be partnering with one of the UK’s best-loved retailers.

“We’ve worked closely with the Next team to deliver a collection that will add our design0led and sustainable products to their already impressive kids’ range and we look forward to seeing the reaction from Next customers.

The partnership was managed by Kidly newly appointed trading director, Janette Delaney, previously global trading director at Topshop, who recently joined the business, bringing 30 years of experience from Arcadia and Mothercare.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
SmythsXmasAd500x500
 
Smyths Toys has launched its latest Christmas ad campaign, showcasing the anticipation and excitement kids feel when they hear the magical words, 'Smyths Toys'....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.