The latest NPD data for July 2022 has placed the company in the top spot for the fastest growing UK preschool toy brands.
The data also shows that the Toniebox ranks as the fastest growing toy in the overall UK market. Since launching in 2016, the company has developed over 600 different Tonies and sold more than 3.9 million Tonieboxes and 47 million Tonies globally.
Lucia Kreuzer, general manager UK & IR, commented: “We are thrilled with the latest NPD results. Being the fastest growing preschool toy brand over the last 12 months is a testament to the team’s hard work and commitment to create a product and content that children love.
“These results are also proof of the strong collaborations we have with our great retail partners and licensors. Knowing we are the top toy brand of gift lists this Christmas is something we are incredibly proud of; however, we are not complacent and will continually strive to find new and exciting ways to bring joy and happiness to families and children through the magic of audio entertainment.”
