Following a successful trade launch at Harrogate Nursery Fair last year, Silver Cross is launching its next generation of travel systems exclusively with eight independent retailers this month.
The new intelligent and sustainable pushchair designs, Dune and Reef, are expertly engineered and crafted to fit into modern life.
Dune is a compact urban stroller, designed and built for city living, while Reef is a multi-terrain travel system, ideal for adventures.
Both designs fit with Silver Cross’ mission to be a more sustainable brand, with outer fabrics woven exclusively with yarn from recycled plastic bottles. Meanwhile the recyclable FSC certified packaging is designed to reduce waste.
Further innovations include a one-hand fold, with each pushchair able to stand independently on its own four wheels without the handle touching the floor, and the Genius Harness System, with patented magnetic buckle and one-hand headrest and harness adjustment.
Ahead of a wider online and retail launch, a series of in-store events will take place where those who pre-order a Dune or Reef have the chance to win back the cost. There will also be a luxury goodie bag for the first 30 customers at each store.
Friday 18 March – Sunday 20 March
- Natural Baby Shower
- Winstanleys
- Direct for Baby
- Kiddies Kingdom
Friday 25 March – Sunday 27 March
- Newbie & Me
- Bournemouth Baby Centre
- Baby Planet Derby
- Glasgow Pram Centre
Dune and Reef will be available at silvercrossbaby.com from April.
