The Toy Association has revealed further details on its ‘Toy Fair Reimagination Project’ and its decision to shift Toy Fair New York to an autumn timeframe.
The move and the dates are currently being negotiated for September 2023, while strong demand from exhibitors and keen interest from key retail buyers argues for a one-time autumn marketplace event to move forward this year with dates set for 20-22 September 2022 in Dallas, Texas.
The announcement was made during The Toy Association’s Annual General Meeting, which was held virtually and open to all members.
Steve Pasierb, president and ceo of The Toy Association, commented: “While the board and the trade show committee recognise and accept that some LA-based companies will take a different approach to a fall Toy Fair and use it for other purposes, timing Toy Fair New York to meet the needs of an evolved and evolving industry will ultimately better serve the business needs of our members and the buyer community as well as open new doors to licensors and entertainment studios allied with the toy industry, all in an ideal time to make impactful holiday news and enjoy New York’s ready access to major national and international media as well as the financial community which many exhibitors tell us are essential ingredients in Toy Fair.”
