In the next instalment of Preschoolnews.net‘s series of interviews with exhibitors ahead of this month’s Harrogate International Nursery Fair, we talk to Ickle Bubba’s product director, Aneesa Beasley, about the company’s plans for the show.
Preschoolnews.net: What can visitors expect to find on your stand this year?
Aneesa: “This year we’re unveiling Ickle Bubba’s fresh new look alongside lots of exciting new category and product launches. Although we launched our popular furniture range in 2020, this will be the first opportunity for visitors to see all of the collections come together, complemented by our brand new nursery interiors range. We will be showcasing everything parents need to bring home baby, with our latest travel systems, car seats and strollers.”
Will you be launching anything new at the show?
“The show will see the launch of the eagerly anticipated Tenby furniture collection along with the brand-new Bubba&Me bedside crib. Meanwhile, visitors will be introduced to our very first double stroller, Venus, alongside new colourways for our best-selling Stomp V3 travel system.”
Are there any show offers to be had for retailers?
“We always strive to provide our customers with amazing offers and Harrogate Nursery Fair will be no different. Visitors are encouraged to pop by our stand to find out the deals on the day.”
What plans are in the pipeline for your company for the rest of the year?
“Here at Ickle Bubba, we are on a journey to become a globally recognised, market leading nursery brand. We are disrupting the traditional baby market with great products, that work for all people on all budgets. Style and value are the core of what we do. With the consumer seeking out greater value post-pandemic, we continue to use these core principals as a foundation for our rapidly growing product categories.
“Historically, Ickle Bubba have become best known as a travel brand, supplying primarily travel systems and strollers. More recently, we have extended into wooden nursery and home interiors with new product categories constantly being added in response to consumer demand.”
