Hauck has announced that it will be integrating its toys division into the Hauck Fun for Kids umbrella brand with immediate effect.
The company will also relocate the administration of the toys division to its traditional HQ in Sonnefield, to create a ‘competence centre’ for the baby and toddler segment as well as toys. The joint sales department is headed up by Barbara Kreibick.
Both the staff and organisation of the two divisions will merge at the Sonnefield, Bravaria location, where the company was founded in 1923.
Barbara Kreibick, an experienced manager, who has previously held management positions at Schleich and Bullyland, has been appointed to head up the global toy sales department as director of sales, toys, as well as becoming the sales manager for the Hauck brand in Europe as director of sales, Europe.
The team now offers a comprehensive range of products from birth to preschool age. Hauck hopes that the resulting synergies will be used for further growth for the company as it moves forward with a uniform brand identity.
