Specialist babywear brand confirms partnership with Dublin-based department store as it continues to grow online and high street presence.
Specialist babywear brand The Essential One has secured a new partnership with Arnotts department store in Dublin, Ireland.
The move comes as the brand continues to grow its online and high street presence for its collection of sleepsuits, baby vests, blankets and soft toys.
“The Essential One has been a well-known online maternity and babywear brand for a decade and we are now keenly exploring opportunities to grow our wholesale business,” explained Mark Handley, owner of The Essential One. “We are extremely excited and proud to be working with the Arnotts team to increase awareness of The Essential One and introduce expectant and new mums in Ireland to the brand.
“Once lockdown is finally over, we are also looking forward to officially unveiling dedicated retail space in the Dublin store and Arnotts’ sister department stores, Brown Thomas in Limerick and Cork, so that consumers can also experience our fabulous sleepsuit quality first-hand.”
Mark continued: “We can’t wait to work with the Arnotts’ marketing team this year on campaign activity, including supporting Ireland’s Pregnancy and Baby Fair this month, to promote this new partnership and help support mums on their parenthood journeys.”
The Essential One’s sleepsuits have become a must-have for the hospital bag and are available on newborn sizing up to 18 months across a variety of patterns, prints and colours.
