Baby food and toddler snacks brand Organix has joined forces with the team behind National Weaning Week, which is taking place from Monday 4 to Friday 10 May 2020 with the aim of bringing weaning and feeding awareness to as many families around the country as possible.
Bought to life by award-winning digital marketing consultancy The Media Snug, National Weaning Week creates a supportive network where parents can find information and connect with each other, experts and leading baby brands, empowering them to wean their child as nutritiously as possible, without feeling confused or pressurised.
Last year saw 25 brands, retailers and experts come together to provide competitions, articles, recipes, twitter chats and product reviews. The online event featured in national newspapers, consumer websites and on the radio. The NHS and Health Authorities across the UK were quick to get on board, providing new content such as a useful meal planner with vegan/vegetarian menu options when weaning. The initiave reached over 9 million consumers across social channels alone.
“This year, we’re delighted to be partnering with Organix,” said director, Kerry Haynes. “They are a fantastic brand fit for National Weaning Week and we are looking forward to bringing some exciting new articles, online weaning workshops and recipes to parents, carers and grandparents.”
She continued: “Throughout National Weaning Week, we hope to create a support network for parents looking to their children as nutritiously as possible, so little ones develop a good relationship with food which will lead to a healthier lifestyle later on. Most importantly we want it to be fun!”
Leanna Rice, marketing manager at Organix, adds, “We felt National Weaning Week was the perfect platform to bring further support and advice to parents through our ‘Protecting Precious Palates’ campaign. We know that what we feed our little ones first has a huge impact on the rest of their lives, so we try to protect their precious palates by helping them appreciate natural flavours.”
