PreschoolNews.net spoke to Caroline Taylor, ceo of MerryGoRound to find out more about her perspective on the current state of the preschool market and what’s in store for the future.
How do you see the future of preschool product at retail?
“The preschool market continues to flourish. At MerryGoRound, we are very confident that retail in this area will remain strong.”
What do you believe are the main challenges the industry is currently facing?
“One of the biggest challenges for the industry, is that parents are no longer content to make all their baby and child purchases from a single brand. Gone are the days of rocking up at one shop and fully kitting out your new little one. For this reasons, brands that specialise in one product area and really become the experts in those products can do very well. With our MuslinZ brand we obviously specialise in products created using a muslin fabric; we are the authority on these products and can be consistently be the first to market with new muslin products. This model is definitely a good one to mirror within the industry and our 20 years in business is testament to this.”
Where do you see opportunities for potential retail growth coming from?
“The other challenge we face is that the preschool market is very trend-driven. This means as a business that you’ve got to always be on top of innovation, trends and be current with your offering, while still of course having the basic essentials that are always in demand. Challenging perhaps, but at MuslinZ we like the fact that this means regularly releasing new prints and new products to reflect the very latest styles and fashions.”
