Retailer launches The Big Toy Appeal with charity; pledges to match Christmas gifts donated by customers.
The Entertainer has partnered with The Salvation Army for the launch of The Big Toy Appeal, ensuring as many children as possible have a gift to open this Christmas.
Running from Tuesday, November 27 until Saturday, December 8, The Entertainer will donate a toy for every toy bought and donated to The Big Toy Appeal in any of its 158 stores or via its online platform, TheToyShop.com.
Gifts will be distributed using local Salvation Army centres to families who might not otherwise be able to afford to put Christmas presents under the tree for their children.
The Entertainer is encouraging consumers to pick up an extra gift for a less fortunate child, with the retailer doubling the total number of donations.
“It’s heart breaking to think of so many children across the UK who won’t experience the magic of waking up to find a present waiting for them,” said Gary Grant, founder and executive chairman of The Entertainer. “Also, to think of their parents who will miss out on watching their face light up as they open it.
“That’s why we’re encouraging our customers to consider buying an extra present during their Christmas shopping to donate to a family in need via The Salvation Army. This will then be matched by The Entertainer allowing us to work together to transform Christmas for families who are really struggling across the country.”
Tony Daniels, territorial director for community services at The Salvation Army, added: “The Christmas Present appeal is an opportunity for local communities to join with us in helping people in need at Christmas time.
“During the festive season, when many people are enjoying celebrations with friends and family, others are struggling to make ends meet. That’s why we are absolutely delighted that The Entertainer and its customers are generously supporting us this year.”
