Nursery brand Fisher-Price is renewing its sponsorship deal with Giovanna Fletcher’s hit parenting podcast Happy Mum Happy Baby, with a new deal in place for series two.
The extended deal follows on from a successful partnership in 2017, when the first series of Happy Mum Happy Baby was the UK’s number one kids and family podcast with over 700,000 downloads.
The podcast audience is further boosted by Giovanna’s social media presence of almost two million followers.
The new 11-part series will see Giovanna interviewing celebrities, TV presenters and social media influencers about their individual parenting experiences, offering listeners honest and genuine advice.
The series will also include an exclusive Fisher-Price episode, offering a unique opportunity for the brand to talk to parents about the importance of child development and early learning.
“We are delighted to be sponsoring Giovanna’s second podcast series,” said Wendy Hill, director of brand activation at Mattel UK. “We know that mums are really engaging with digital platforms more than ever before, so the podcast is a powerful way to engage with our audience. Working with Giovanna means we can have that honest conversation with parents.”
The podcast is available to download via iTunes and acast, and will be promoted extensively through Giovanna and Fisher-Price social channels.
